Good content writing grows your brand and your business, helps you rank in search engines, and integrates into your content marketing strategy.
What makes an audience want to follow you, engage with your brand, and buy your products or services?
Good Content writing, of course!
What do I mean by “good” content writing? Isn’t it enough to write a few blog and social media posts, hit publish, and call it a day?
Well, in the past, but it’s 2023, and everyone is doing that, even AI!
The definition of good content is shifting and now writing blog posts is more challenging than it used to be. It takes more time than it used to, and your audience wants more engagement and originality.
“In today’s age, customers expect high-quality, consistent content from their favorite brands.”
–Content is King…But Why? Here is a data-driven answer @neilpatel
Your potential clients are craving human connection in a sea of mediocre content. And you have to adapt to outshine your competitors.
Your audience wants to know your brand, the value you can give them, and why they should buy from you.
Your potential clients are looking for you, and good content writing can help them find you.
Here are 3 reasons why you need good content writing:
Connect with your audience + Build your brand.
Stellar blog posts will help you connect with your audience and potential customers.
Creating exceptional content can create a bond between you and your audience, leading to trust and meaningful relationships. As your audience engages with your content, they’ll become more familiar with your brand, generating positive feelings towards it.
By providing your audience with compelling content, you establish yourself as an expert in the field. Being well-informed and supportive enhances your ability to convert your audience into clients, as they are more inclined to rely on your recommendations.
Remember to leverage your blog posts with your social media.
–Ultimate list of blogging statistics and facts (updated for 2023) @optinmonster
Try pairing blogging with social media. You can create several posts for a single blog entry that will get your brand recognized across your platforms and boost your online presence. Ashley Srokosz explains how to do this perfectly in her article, “How to create a 2 week social media content schedule in less than 4 hours.” I stumbled upon her article on Pinterest, and I loved it so much that I am going to implement this strategy myself. Talk about packing lots of value into a post!
One blog post can get you three pins for Pinterest, six Instagram + Facebook posts, and six Instagram stories! I was shocked when I discovered that one blog post does not equal one social media post, just like when my wedding planner handed me my timeline, and I realized that multiple events could take place at the same time. (Such a shocker!)Ā
Don’t underestimate the power of a well written blog post!
Such excellent benefits don’t come from slapping a few blog posts together and pushing them out on social media all willy-nilly. Instead, there is a method to the madness that screams results.
Generate more website traffic + Sales.
Good content writing drives more people to your website and increases your sales if your posts pop up on a google search.
So good written content can connect you with your audience, build your brand and boost your social media presence.
The blogging benefits continue.
Blogs and other forms of written content will drive traffic to your website. A good blog post can keep bringing new customers while you sleep. But only if it’s SEO optimized.
According to Goodman Lantern, 95% of people only look at the first page of search results. Your audience needs to be able to find your value-packed content, and a good content writer will optimize your blog to get you to the front page.
High-quality content published consistently boosts your probability of ranking hirer in search engines. Because Google sends its bots scouring the internet in search of fresh content. And the more posts you have, the more it helps the bots find them.
If your content is not appearing in search results, you could miss out on connecting with people who want to buy your product or service.
Here is how engaging content can turn potential customers into happy, loyal customers.
–10 benefits of consistent, high-quality content marketing @HubSpot
Written content not only serves to educate and inspire your audience but can start to convert your audience. People want value for their money and to feel good about their purchases. Well-written content guides people from meeting and engaging with you to buying your offerings. Yes, the marketing funnel.
Additionally, A series of several engaging blog posts about a topic can contain strategically placed links to your landing page, and you can pack lots of information into a written post.
Your content must be found online and published consistently to help the google bots find it and reap the benefits of web traffic and more sales. So, high-quality SEO-optimized writing and always posted content are part of reaping the rewards of good content writing.
This level of detail comes with finding the time and aligning your goals to a larger content marketing strategy.
Level up your content marketing strategy + Save time.
Align your content with an overall content marketing strategy to reach your content goals.
-4 signs you need to hire a content writing service @contentbacon
You can only reap the benefits of good content writing if it is aligned with a content marketing strategy. And if it’s findable on the internet, of course.
Why?
Because content is the ultimate way to grow your brand and promote your business.
Companies with content marketing strategies get more engagement and unique site traffic than those who don’t have a content marketing strategy.
And, according to @semrush, the most successful content marketing strategies involve “constant improvement in the quality of content, improving personalization and humanizing content, while making sure it’s backed by solid research and an understanding of who your customers are.”
Written content is a large piece of any marketer’s content marketing strategy. “Like we saw in 2021, blog posts and landing pages continue to be the backbone of a successful content strategy.” -@verblio
Having a content marketing strategy gives you a way to plan your content, and in a way that engages the most people you are trying to reach. Remember when I said there is a method to the madness? This is it!
Finding time to write quality blog posts is a significant challenge.
With all of the mediocre content out there, it’s harder to stand out. Making the task of writing content time-consuming. Quality and consistency are essential to leveraging good content writing to grow your brand and business.
This is where a good content writer can help you and save you timeāthe time you need to focus on running your business. Creating and planning content is already challenging enough without worrying if your content is helping you reach your goals.
The evidence is clear, and we know for sure that your business needs written content that:
- Is original, engaging, and valuable to your audience.
- Converts and leads to sales.
- Makes you stand out from your competition.
- Provides quality and consistency.
- Is SEO optimized.
- Utilizes social media.
- Aligns with a content marketing strategy.
And good content writing accomplishes 3 things:
- Connecting with your audience and building your brand.
- Generating web traffic and increasing your chances of making a sale.
- Is an integral part of your content marketing strategy.
When everyone is rapidly producing content, your audience wants to connect with you, and the best way to form that connection is through engaging content written for humans.
Good content writing helps you build your brand and trust with your audience and is more powerful when leveraged through social media.
Good content writing is SEO optimized and can be easily found by the people looking for your products.
People will want to buy your products when they have read enough of your content to trust you and make an informed purchase.
Content writing means nothing if it is not an integral part of your content marketing strategy.
A content marketing strategy ensures your efforts are not wasted on churning out a few blog posts but on attracting the most people to your brand.
Even though much time and effort go into creating and publishing content that works, it is the best way to grow your business and brand. A good content writer will save you time, work hard for you, and help you reach your goals and outshine your competitors.
Learn more about how Katie’s Content Writing can help you.
Who is Katie, the lady behind these words?
Get to know me and all of the awesome reasons we should work together!
What services does KCW offer?
Do you need written content that is inspirational, creative, and informative?
